Avenify: ISA
Client: Avenify
Voice Over: Sophie Blackburn
Sound Design: Jorge García
Role: Direction, Design & Motion Design
Website: avenify.com
Income share agreement or 'ISA' is a relatively new way to pay for school. Avenify wants to make sure that going to college doesn't have to be a financial burden for anyone.
Brief
The folks at Avenify reached out to me to produce an informative video that explained the nature of this new way to get funding for school. We needed to get the message across in a friendly and easy-going way.
Images that inspired the overall look and feel
Styleframe
Styleframe
Styleframe
Process
It's quite challenging to visualize scenes in 3D before having to open Cinema 4D. The planning stage took some time in order to explain the concepts in the easiest way possible, without having to rely on too much geometry or effects. It's easy to get distracted with the possibilities of making simulations and satisfying animations, but in this case, we needed to deliver a message.
Initial storyboard
The whole project was created in Cinema 4D, using Corona Renderer and After Effects.
Thanks!
Early animation test
Playblast of the opening scene
Final trail animation test
Screenshots
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