Avenify

Client: Avenify

Voice Over: Sophie Blackburn

Sound Design: Jorge Garcia

Role: Direction, Design & Animation

Income Share Agreement or 'ISA', is a relatively new way to pay for school. Avenify wants to make sure that going to college doesn't have to be a financial burden for anyone.

Brief

The folks at Avenify reached out to me to produce an informative video that explained the nature of this new way to get funding for school. We needed to get the message across in a friendly and easy-going way.

Images that inspired the overall look and feel

Styleframe

Process

It's quite challenging to visualize scenes in 3D before having to open Cinema 4D. The planning stage took some time in order to explain the concepts in the easiest way possible, without having to rely on too much geometry or effects. It's easy to get distracted with the possibilities of making simulations and satisfying animations, but in this case, we needed to deliver a message.