Panther
With the increase in global hiring, companies face a challenging task dealing with foreign laws, tax legislation, and compliance for each country. Panther simplifies the hiring process so companies can start working with their teammates, right away.
Role: Direction, Design & Animation
Voice Over: Blythe Renay
Brief
The task was to help Panther turn its vision into a compelling launch video. The first step was creating a moodboard that truly embodied the brand (with a hint of northern lights for inspiration early on).
Process
The simplicity of the aesthetics might make it seem like an easy project, but it's quite the opposite. Working closely with Panther's design team, we developed a visual style that feels both refreshing and understated. The goal was to create a video that would feel current and relevant for years to come.
Visual Development
The initial idea was to represent the screens with a glass-like material. After multiple tests, we decided on a porcelain material to improve the readability of the information on the screens.
Early styleframes
Approved styleframe
Animation
A storyboard was created along with a 3D previz video, which helped us identify early in the process what worked and what didn’t.
Screenshots
Final video screenshots highlight the polished visuals and clear style, balancing simplicity with impactful messaging. Consistent materials and color bring focus to key information, aligning seamlessly with the brand's identity.
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