Panther – Rob Diaz

Panther

Client: Panther

Voice Over: Blythe Renay

Role: Direction, Design & Motion Design

With the increase in global hiring, companies face a challenging task dealing with foreign laws, tax legislation, and compliance for each country. Panther simplifies the hiring process so companies can start working with their teammates, right away.

Brief

Panther is on its way to change remote hiring forever, so companies can start working with great talents, right away. The task was to help the company turn its vision into a compelling video for the 2021 launch.

The first step was to create a moodboard that could breathe the Panther brand. (Some northern lights might have happened early on)

Process

The simplicity of the aesthetics can fool you to think that it's an easy project to develop, but it's quite the opposite. Working side-by-side with the design team at Panther, we managed to figure out a visual style that could look refreshing but modest. Panther is solving a problem that will be present for years to come, and this video should look current no matter the time.

Storyboard compared to the final result

Styleframes

The initial idea was to represent the screens with a glass-like material. After many tests, we decided to go with a porcelain material to make the information on the screens more readable.