F1: The Most Wins

Client: F1

Agency: LiveWire Sport / Two Circles

Role: Direction, 3D Design, Animation, Editing & Soundmix.

As Lewis Hamilton was getting closer to breaking the record of most wins in Formula 1, the good fellas at LiveWire Sports approached me to produce a piece that revisited the history of all the formula drivers that held the title. From Giuseppe Farina in 1950 until Lewis Hamilton in 2020.

Brief

The initial concept was to rely on a 'history book' as a main visual element, creating a journey from the 1950s to now. Showcasing footage of drivers, photographs, and quotes that would give us a glimpse into their lives and achievements.

The initial concept was to rely on a 'history book' as a main visual element, creating a journey from the 1950s to now. Showcasing footage of drivers, photographs, and quotes that would give us a glimpse into their lives and achievements.

Moodboard with the overall style of the video

The deadline was upon us given the nature of the event, the record could be broken at any time and we needed some room for last-minute changes.

Initial styleframes with early cover design

Early on in the process, we had to determine what would and wouldn't work

It was key to find the balance between the 'old' aesthetic and the F1 branding style

Process

The pages were designed to tell the story not only in chronological order but to help travel through the book with a 3D camera without feeling too repetitive. I had to dust off my editorial design skills.

Design of the pages of the book

The whole project was created in Cinema 4D, using Corona Renderer and After Effects.

Some clay renders below because they look pretty cool.

Thanks!

Before and after of the 3D scenes

Before and after of the 3D scenes

Before and after of the 3D scenes

Contact

Interested in working together?

Get in touch!

hello@robdiaz.com
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