Most Wins in F1 Record

The Most Wins

in F1 History

Client: F1

Agency: Livewire Sport

Role: Direction, 3D animation, editing, and sound mix.

As Lewis Hamilton was getting closer to break the record of most wins in Formula 1, the good fellas at LiveWire Sports approached me to produce a piece that revisited the history of all the formula drivers that held the title. From Giuseppe Farina in 1950 until Lewis Hamilton in 2020.

Brief

The initial concept was to rely on a 'history book' as a main visual element, creating a journey from the 1950s to now. Showcasing footage of drivers, photographs, and quotes that would give us a glimpse into their lives and achievements.

Moodboard for the overall feel of the 3D scene

Moodboard for the design of the pages

The deadline was upon us given the nature of the event, the record could be broken at any time and we needed some room for last-minute changes.

Initial styleframes with early cover design

Early on in the process, we had to determine what would and wouldn't work

It was key to find the balance between the 'old' aesthetic and the F1 branding style

Process

The pages were designed to tell the story not only in chronological order but to help travel through the book with a 3D camera without feeling too repetitive. I had to dust off my editorial design skills.