Client: F1
Agency: LiveWire Sport / Two Circles
Role: Direction, 3D Design, Animation, Editing & Soundmix.
As Lewis Hamilton was getting closer to breaking the record of most wins in Formula 1, the good fellas at LiveWire Sports approached me to produce a piece that revisited the history of all the formula drivers that held the title. From Giuseppe Farina in 1950 until Lewis Hamilton in 2020.
The initial concept was to rely on a 'history book' as a main visual element, creating a journey from the 1950s to now. Showcasing footage of drivers, photographs, and quotes that would give us a glimpse into their lives and achievements.
The initial concept was to rely on a 'history book' as a main visual element, creating a journey from the 1950s to now. Showcasing footage of drivers, photographs, and quotes that would give us a glimpse into their lives and achievements.
The deadline was upon us given the nature of the event, the record could be broken at any time and we needed some room for last-minute changes.
The whole project was created in Cinema 4D, using Corona Renderer and After Effects.
Some clay renders below because they look pretty cool.
Thanks!
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